RÉSUMÉ

 

SKILLS

Mastery of Adobe Photoshop, Illustrator, InDesign, Dreamweaver and Microsoft Office; Proficient in rest of Adobe Creative Suite

Knowledge of basic HTML and CSS

Formal training in traditional fine-arts techniques (classical figure drawing, sculpture, print-making, typography and photography)

Highly proficient in both Apple and Windows operating systems

Trained in SEO, social media marketing and content development

Fluent in Portuguese; Semi-fluent in Spanish and French

EMPLOYMENT HISTORY

DIGITAL MEDIA DESIGNER & SALES STRATEGIST Charlotte Stone Shoes                2/2015 — present

Design and develop monthly communications strategies that have helped more than triple online sales, social media followers and subscribers

Create artwork for social media and email marketing campaigns, ad campaigns and website graphics

Direct, organize and conceptualize photo shoots for social media

Plan and develop marketing strategies that reflect brand aesthetic, communicate brand identity, and adhere to sales goals

Oversee SEO for website; periodically research and refine to maximize searchability and online presence

Retouch and edit photos for website, line sheets and lookbooks

Design and develop monthly remarketing ad campaigns

Assist in website, packaging and brand redesign

Travel to tradeshows; work with buyers to coordinate and finalize wholesale orders 

Work with buyers to coordinate and finalize wholesale orders 

Put together and organize wholesale invoices; help budget photo shoots and celebrity/blogger gifting

Strategize brand and wholesale orders for each season 

Assist in collection concept and determine wholesale and retail pricing

JUNIOR DESIGNER United Future                                                                            2/2012 — 12/2014

Production design for Digital Ad Banners

Social media post development (messaging, graphics and photos)

Presentation deck design and coordination

STUDENT SUPERVISOR Perk Cafe UCSC                                                                  3/2011 — 12/2014

Oversaw employees under lead supervisor, assisted and interacted with customers

Worked cash register, handled money, settled register at the end of the shift  

In charge of counting total daily income and preparing banks for the following day

Assisted in hiring process, trained new employees, put together shift schedules

EDUCATION

B.A. IN ART & B.A. IN ECONOMICS 9/2010 — 12/2014

University of California, Santa Cruz